Audacious: How Humans Win in an AI Marketing World

Audacious: How Humans Win in an AI Marketing World

  • Downloads：3140
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2025-03-28 00:20:37
  • Update Date：2025-09-12
  • Status：finish
  • Author：Mark Schaefer
  • ISBN：B0DYB3886Z
  • Environment：PC/Android/iPhone/iPad/Kindle

Reviews

Autumn Green ，

EXCELLENT！！！！ if you’re in marketing this is a must read！！！

Stacey Stearns ，

Another must-read for marketing professionals from Mark Schaefer。 AI is quickly changing all aspects of our lives， and Schaefer helps us navigate these changes and understand the need for human-led and created marketing content。

Iris Ooyen ，

Reading AUDACIOUS is like hooking up to an IV drip filled with inspiration。 Your mind will start buzzing and it likely won’t stop when you’ve finished reading the book。 I would almost say there’s life before and after reading AUDACIOUS。 This book is a must-read for anyone in business， especially when you’re in marketing or advertising！ Forget most of what you know about building brands and get ready for a new - much more successful - way of doing things！Mark’s a natural teacher and in addition Reading AUDACIOUS is like hooking up to an IV drip filled with inspiration。 Your mind will start buzzing and it likely won’t stop when you’ve finished reading the book。 I would almost say there’s life before and after reading AUDACIOUS。 This book is a must-read for anyone in business， especially when you’re in marketing or advertising！ Forget most of what you know about building brands and get ready for a new - much more successful - way of doing things！Mark’s a natural teacher and in addition to setting off creative explosions in your brain， this book teaches some new fundamentals for marketing and doing business so that you are ready for the AI-filled future。 But most of all reading this book is a whole lot of fun。 It’s like going on a series of mini adventures—especially if you actively use the QR-codes in the book。 Enjoy and expect to walk away with your arms full of new ideas！ 。。。more

Chad ，

Another can't miss book from the mind of Mark Schaefer！Marketers have a real existential threat on our hands with generative AI。 The only way to combat the robots is to be more human， but every day it becomes more difficult to do that。 Audacious builds on Mark's other works - particularly Belong to the Brand and KNOWN - to really highlight how we can use the superpower of the human brain to break through all the AI clutter。 Another can't miss book from the mind of Mark Schaefer！Marketers have a real existential threat on our hands with generative AI。 The only way to combat the robots is to be more human， but every day it becomes more difficult to do that。 Audacious builds on Mark's other works - particularly Belong to the Brand and KNOWN - to really highlight how we can use the superpower of the human brain to break through all the AI clutter。 。。。more

M。 Valentina Gonzalez ，

I finished the book and felt full of hope， ignited， and hugged by the author。 It is original， creates a framework for any kind of business in this world where it is crucial to be relevant。 In addition， it is a delight to read， especially with the QR codes throughout the book that led to spectacular videos （that I kept sharing with my family）。 I gained insights to practical tips from the numerous case studies shared that I can apply to my own business and for my clients。